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Web & SEO

Search Engine Optimization

Technical fixes and content built around what your buyers actually search — reported against enquiries, not impressions.

The problem

Most businesses have been sold SEO at least once and have a monthly report to show for it. The report shows impressions climbing and says nothing about whether the phone rang.

The other half of the problem is that a large share of SEO work is really engineering — crawlability, rendering, site speed, redirects, structured data. Agencies without engineers write recommendations and hand them to a developer who deprioritizes them.

What's included

  • Technical audit — crawlability, rendering, speed, redirects, duplicate content
  • Keyword research grounded in commercial intent, not search volume alone
  • One target keyword per page, mapped so pages don't compete with each other
  • On-page work: titles, headings, internal linking, structured data
  • Content planning and writing around the questions buyers actually ask
  • Search Console and Bing Webmaster Tools setup and monitoring
  • Monthly reporting on rankings, traffic, and — most importantly — enquiries
  • Fixes implemented, not just recommended

How we work

Measure, fix, build, report

  1. Measure

    Audit and baseline first. Without a starting number, nobody can tell whether the work did anything.

  2. Fix

    Technical problems first — crawlability, rendering, speed, redirects. Content on a broken site is wasted.

  3. Build

    Pages and articles targeting one keyword each, written from real expertise rather than spun.

  4. Report

    Monthly, against enquiries rather than impressions. If it isn't producing enquiries, we say so.

SEO: common questions

How long before we see results?

Technical fixes can show within weeks. Competitive service keywords generally take 6–12 months. Anyone promising page one in 30 days is either targeting terms nobody searches or selling something that will hurt you later.

Can you guarantee a number-one ranking?

No, and neither can anyone else — Google doesn't sell that and doesn't publish the algorithm. What we commit to is the work: specific technical fixes, a specific content cadence, and reporting you can audit. If someone guarantees position one, ask what happens when they don't hit it.

What makes you different from a marketing agency?

A significant share of SEO is engineering, and we're engineers. When the audit finds server-side rendering problems, a slow database query, or a redirect chain, we fix it — that work doesn't sit in a backlog waiting for a developer who has other priorities.

Do we have to redesign our site first?

Usually not. Most sites can be improved substantially in place. We'd only recommend a rebuild when the platform itself is the blocker — most commonly a JavaScript-rendered site that serves search engines a blank page.

Start with an audit, not a pitch

A fixed-fee technical audit tells you why your site isn't ranking, with each fix priced. You keep the report whether or not you hire us to implement it.